Intel has announced an update to its processor brand for the first time in 15 years.

Intel announced today that it will update its processor branding for the first time in 15 years, simplifying the naming convention to make it more similar to AMD's Ryzen processors. The company is focusing on the \"Core\" brand, splitting processors into two categories: \"Core\" and \"Core Ultra\". This marks the removal of the iconic \"i\" from processors like i3, i5, i7, and i9, and there will be no reference to the generation (e.g., 13th generation) in the names anymore. Instead, Intel will introduce new names, starting with the Meteor Lake processors.

The Change in Naming Convention

This update follows the appearance of the new commercial names in public listings a month ago, as well as Intel’s recent rebranding of its logo and advertising tone. Despite initial negative feedback regarding the rebranding, Intel remains committed to simplifying the product names based on customer requests. The iconic Pentium and Celeron brands have also been retired, marking a shift in Intel’s strategy.

Meteor Lake: The Next Generation

Intel’s Meteor Lake processors, which are expected to launch later this year, will kick off the new naming convention. These processors are described as a “paradigm shift in design, manufacturing, and architecture,” with notable advancements for both Intel and its customers.

What’s Changing?

The biggest change is the removal of the \"i\" from Core i3, i5, i7, and i9 series. For example, the upcoming Core i9-14900K will now be named Core Ultra 9 Processor 14900K, dropping the "i" and simplifying the name. Intel has stated that the focus is now on the \"Core\" and \"Core Ultra\" branding.

The New Naming: Core vs. Core Ultra

The processors will be divided into two categories: Core (main models) and Core Ultra (higher-end models). The new names will no longer mention the generation, but it can still be identified by the product number. For instance, the 13 in the 13900K would indicate the processor’s generation.

What Does This Mean for Consumers?

The new naming convention is expected to make it easier for consumers to identify and compare Intel’s processors, with simplified names resembling AMD’s Ryzen naming convention. Intel has not confirmed whether the new naming will apply to older processors like the Raptor Lake Refresh series or overclocked (K-series) models. However, it has been confirmed that overclocking is not a requirement to be considered a Core Ultra processor.

Why This Matters

Intel’s new branding is designed to simplify the buying process and provide clearer product distinctions for consumers. The move to align with AMD’s Ryzen naming could make it easier for users to understand the performance and capabilities of each processor series.

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